The Dos and Don’ts of Custom Link Building: Strategies for Success

Published: 23 January 2024
Updated: 5 February 2024
Joe Ferris

The Dos and Don’ts of Custom Link Building: Strategies for Success

In SEO circles, all the talk in the Autumn of 2023 was about the latest Google update. Most of the chatter was bleak, with many site owners witnessing a huge drop in traffic numbers. It’s not the first time that’s happened, nor will it be the last. But, it demonstrates the importance of having a solid and timeless strategy, like custom link building. But before you get started, read these do’s and don’ts.

A birds eye view photograph of a desk with people working on laptops.

Do Remember That Quality Always Beats Quantity

If you want Google to notice your backlinks, then you have to prioritise quality.

Remember that Google wants to rank the best sites for their users. A backlink from a highly reputable source is a strong indicator to them that you have a website worth ranking.

Don’t Take Shortcuts

It might feel tempting to buy thousands of backlinks as a shortcut to success. But Google will always be one step ahead of you.

Trying to game the system can often backfire and could hurt your rankings in the long run. So, build custom backlinks organically instead.

Do Focus on Relationship Building

A custom link-building strategy happens best when it’s done via connections rather than transactions.

So, get to know people in your industry, whether influencers, bloggers, or other business owners. It will help you create long-lasting partnerships supporting your custom link-building efforts.

Don’t Forget the Importance of User Experience

Links are there to help readers. They provide context to articles or navigate the reader across the web. So keep that in mind when building custom links.

User experience matters in SEO best practice. Always ask yourself what benefit the reader will have when they click on that link.

Do Focus on Your Content

Shareworthy content will always attract links. Work hard to make this happen, pushing yourself to improve the quality of what you publish.

As a custom link-building strategy, it’s often the most effective long-term strategy. This is because quality content will attract links long after your SEO efforts finish.

Teamwork on custom link building strategy. Birds eye view of four men in business attire working at laptops on a desk. A symbol of a chain in the middle of the desk symbolises link building.

Don’t Resort to Keyword Stuffing

Using keywords as anchors in custom links is a tried and tested SEO strategy. But it’s essential you don’t overuse this. Like keyword stuffing in articles, overreliance on keywords in anchors can harm your link building.

Google and other search engines might see it as manipulative behaviour and downgrade your site.

Do Diversify Your Custom Links

Custom links on your websites should look natural.

That means diversifying your source and type to make your overall approach more organic. A mix of links best reflects what happens to a website when it gets links spontaneously.

For example, it might include many small blogs, other businesses, and a handful of news sources. So, consider the link source’s domain type, the style of content, and the domain authority.

Custom Link Building: Thinking Long-Term

It might be tempting to jump in feet-first with custom link building. But a more thoughtful and long-term strategy will bring you the best results. Use these dos and don’ts to guide you.

Are you ready to see some improvements in your traffic numbers? Try our free SEO audit as the perfect starting point to find out what Bigwheel Web Design Ltd can do for you.

Link Building Articles

20 February 2024
Types of Links in SEO: A Comprehensive Guide

Introduction In the intricate world of Search Engine Optimisation (SEO), links serve not merely as connectors between webpages but as powerful endorsements of a site’s credibility and authority. As the lifeblood of SEO, each link acts as a vote of trust, subtly influencing how search engines like Google perceive and rank your site. Whether you’re navigating the […]

Read More
13 February 2024
Link Building Fundamentals: Key Concepts for 2024

Grasping the Fundamentals of Link Building Link building is a core aspect of SEO, crucial for elevating a website’s visibility in search engine rankings and enhancing organic traffic. This process hinges on the principles of quality, diversity, and fostering meaningful relationships. To devise an impactful link building strategy, understanding certain link building fundamentals and key […]

Read More
23 January 2024
The Dos and Don’ts of Custom Link Building: Strategies for Success

The Dos and Don’ts of Custom Link Building: Strategies for Success In SEO circles, all the talk in the Autumn of 2023 was about the latest Google update. Most of the chatter was bleak, with many site owners witnessing a huge drop in traffic numbers. It’s not the first time that’s happened, nor will it be the […]

Read More
1 December 2023
Beginner’s Guide to Link Building (2024)

If you’re a new business website owner, you’ve probably noticed that it can be difficult to stand out against your competitors online. You need to make sure that your business website can be found by potential new customers when they’re searching for a business like yours. It’s not enough just to have a website. You […]

Read More

Build Domain Authority with link building services

from £150

Link Building services to improve search visibility by getting high quality inbound links to your business website
Link Building Services

Leave a Reply

Book a call

CONTACT US TO ARRANGE A CALL BACK


    Contact

    BIGWHEEL WEB DESIGN LTD
    46 WESTERN WAY
    LETCHWORTH GC
    HERTFORDSHIRE
    SG6 4SJ

    01462 374051
    [email protected]
    Bigwheel Web Design Ltd is a company registered in England and Wales with company number 14576514.
    phone-handset linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram