Google Advertising (PPC) is a powerful marketing tool that can deliver great results for your business. However, like all marketing tools, it also comes with some potential challenges and risks. These include:1. Competition and Ad Spend:
Depending on your industry and location, the competition for keywords can be high, which can increase the cost per click.2. Changes in Google’s Algorithm:
Google occasionally updates its search algorithms, which can affect ad performance.3. No Guaranteed Results:
While our team use the best strategies to achieve results, we cannot guarantee specific outcomes due to factors outside of our control, such as market trends, customer behaviour, and competition.
Despite these potential challenges, we are equipped to navigate these risks. We have certified Google Ads professionals who continuously update their knowledge and strategies according to the latest changes and trends in digital marketing. Our team is committed to regularly optimising and monitoring your campaigns for the best results.
Remember, it's important to have a comprehensive marketing plan and not rely solely on one tool or strategy. We're here to guide and assist you in crafting a well-rounded marketing plan that suits your business needs.
We ensure confidentiality and do not share your Google Ads account with anyone other than our dedicated specialists. After agreeing to our services, your bank details will be required to set up the Google Ads account, but they will not be accessible by our Campaign Managers. The ad spend goes directly to Google and we invoice clients separately for the management fee.
Although we recommend a minimum commitment of three months to enable thorough keyword research, testing and optimisation, you are under no obligation and can cancel this service at any time.
Our clients can choose their level of involvement and have access to weekly reports. We're available to answer any questions during our business hours from Monday to Friday, 10 am to 6 pm.