Bigwheel Blog | Handy Hints & Tips for DIY Digital Marketing

14 June 2024
Using Our Custom GPT for On-Page SEO

Staying ahead of your competitors requires constant refinement and attention to detail. That’s why we’ve developed a Custom GPT specifically designed to help you optimize your on-page SEO by comparing your web page with those of your top-ranking competitors. Follow this step-by-step guide to leverage our tool and boost your website’s search engine rankings. Click […]

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18 April 2024
SEO Case Study: Elevating a Hitchin Pub to Top Status Through Strategic SEO Copywriting & Link Building

Bigwheel Web Design successfully propelled an independent pub in Hitchin into the top rankings for keywords related to them allowing dogs in the pub. By leveraging insightful keyword research, crafting SEO-optimised website copy, and implementing a targeted directory citation link building campaign, we achieved a consistent top 3 placement in search engine results over a […]

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13 March 2024
Advanced Link Building Techniques

Understanding Advanced Link Building Building backlinks is an essential aspect of SEO but traditional link building tactics like directory submissions and link exchanges are no longer effective. Search engines like Google have become increasingly sophisticated in identifying and devaluing low-quality or spammy backlinks. To truly boost your website’s authority and organic visibility you need to […]

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20 February 2024
Types of Links in SEO: A Comprehensive Guide

Introduction In the intricate world of Search Engine Optimisation (SEO), links serve not merely as connectors between webpages but as powerful endorsements of a site’s credibility and authority. As the lifeblood of SEO, each link acts as a vote of trust, subtly influencing how search engines like Google perceive and rank your site. Whether you’re navigating the […]

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13 February 2024
Link Building Fundamentals: Key Concepts for 2024

Grasping the Fundamentals of Link Building Link building is a core aspect of SEO, crucial for elevating a website’s visibility in search engine rankings and enhancing organic traffic. This process hinges on the principles of quality, diversity, and fostering meaningful relationships. To devise an impactful link building strategy, understanding certain link building fundamentals and key […]

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2 February 2024
Google Business Sites End Soon: Switch to Our £24/mo Website Solution

As Google phases out its free business.site and negocio.site web pages from Google Business Profiles by March 2024, businesses face a pivotal moment. The transition period until June 2024, where these sites redirect to the Business Profile, is a temporary measure, leading to a potential void in online visibility thereafter. Recognising this gap, we present […]

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23 January 2024
The Dos and Don’ts of Custom Link Building: Strategies for Success

The Dos and Don’ts of Custom Link Building: Strategies for Success In SEO circles, all the talk in the Autumn of 2023 was about the latest Google update. Most of the chatter was bleak, with many site owners witnessing a huge drop in traffic numbers. It’s not the first time that’s happened, nor will it be the […]

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28 April 2023
The Ultimate Guide to On-Page SEO: 8 Proven Strategies for Organic Search Success

Mastering on-page SEO is crucial for any website aiming to achieve organic search success. In this comprehensive guide, we’ll share eight expert strategies (and a bonus tip!) that should not only improve your website’s search rankings but also provide a seamless user experience for your visitors. Let’s dive in! On-Page SEO Essentials: Laying the Foundation […]

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11 April 2023
Beginner’s Guide to Link Building (2024)

If you’re a new business website owner, you’ve probably noticed that it can be difficult to stand out against your competitors online. You need to make sure that your business website can be found by potential new customers when they’re searching for a business like yours. It’s not enough just to have a website. You […]

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2 March 2023
5 Ways Google Advertising Can Get Your Phone Ringing and Help Boost Your Sales

Are you seeking ways to generate leads and enhance revenue for your company? Frustrated with advertising efforts that seem futile? Google Ads, particularly call-only PPC advertising, is a highly efficient solution worth exploring. What is call-only PPC Google Advertising? Call-only PPC Google Ads, a subset of the broader Google AdWords platform, are a type of […]

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