Did you know that 99% of all search terms fall into four categories of intent: informational, navigational, commercial, and transactional1? It's vital for marketers to understand search intent. This knowledge helps them improve their reach and engagement on search engines. Google's algorithm updates show the need to match content with what users are looking for2. […]
Understanding your audience is vital for successful SEO. And Customer personas are a game-changing tool for your SEO and content strategy. These detailed profiles go beyond basic demographics to reveal your ideal customer1. Ever noticed how some brands connect deeply with their audience? The secret lies in their use of customer personas. These fictional representations […]
Google dominates the global search engine market with a 92.47% share. YouTube, the second most-used search engine, has 2.5 billion monthly active users. These figures show the importance of search engine optimisation (SEO) for businesses. Attempting to optimise content to make it easier to find, on any platform where users can search for things, counts […]
Getting ahead in the online world can seem like a complex and daunting task. But, knowing about small business SEO best practices is key to your online success. This beginner's guide to SEO for small businesses aims to clear up the confusing parts and equip you with some SEO strategies for beginners, to help make […]
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