5 Ways Google Advertising Can Get Your Phone Ringing and Help Boost Your Sales

Published: 2 March 2023
Last Updated: 4 June 2024
Joe Ferris

Are you seeking ways to generate leads and enhance revenue for your company? Frustrated with advertising efforts that seem futile? Google Ads, particularly call-only PPC advertising, is a highly efficient solution worth exploring.

What is call-only PPC Google Advertising?

Call-only PPC Google Ads, a subset of the broader Google AdWords platform, are a type of pay-per-click (PPC) advertising designed exclusively for mobile devices. They feature a prominent “Call” button, enabling potential customers to connect with your business directly.

Advantages of Call-Only PPC Google Ads

There are various reasons why Call-only PPC Advertising can be an excellent method to increase sales and generate leads for your company. Here are a few examples: 

Targeting Precision: Google Ads allows for laser-focused targeting on specific keywords and demographics, connecting you with your ideal customer base.

Ease of Use: These ads simplify the customer journey, allowing direct calls to your business without the need for visiting a website or filling out a form.

Cost-Effectiveness: With a PPC model, you incur costs only when someone engages with your ad.

Quantifiable Success: Google Ads provides comprehensive metrics, empowering you to track performance and make data-driven optimisations.

Smartphone displaying 'PPC Agency, Hertfordshire' on screen with active call interface for Call-Only Google Ads, alongside office essentials like a pencil, coffee cup, plant, vintage telephone receiver, and mouse on a dark background.

Maximizing Sales with Call-Only Google Ads

There are several ways that Call-only PPC Ads can help boost your sales, including:  

Mobile-First Strategy: In an era where smartphones dominate, Call-only PPC caters perfectly to mobile users, facilitating immediate calls to your business.

Enhanced Visibility: Your ads gain prime real estate in search results, significantly boosting visibility among potential customers using their smartphones.

Higher Conversion Potential: The direct nature of these ads often results in higher conversion rates, as they cater to ready-to-act customers.

Increased ROI: The targeted and measurable approach of Google Ads ensures a more efficient spend of your advertising budget.

Getting started with call-only PPC ads

Before diving into call-only PPC advertising, consider these steps:

  1. Set a Clear Budget: Define your financial limits and objectives.
  2. Conduct Thorough Keyword Research: Identify keywords that resonate most with your audience.
  3. Develop Compelling Ad Content: Create ads that capture attention and drive action.
  4. Employ Analytics for Insight: Utilize Google’s tracking tools to measure ad effectiveness.

The Importance of Online Presence and PPC in Today’s Market

In today’s digital landscape, an online presence is crucial. PPC advertising on platforms like Google Ads offers targeted, timely exposure to your desired audience.

Conclusion: Unleashing the Potential of Call-Only PPC Ads

Call-only PPC ads are not just about increasing calls; they’re about leveraging Google’s powerful advertising tools to drive sales and business growth. These ads, complemented by Google’s robust analytics, offer a clear view of your advertising ROI, enabling informed decisions for future campaigns.

If you’re contemplating call-only PPC on Google but are unsure where to start, consider our professional call-only PPC service. For a monthly fee, our team of Google Ads Certified experts will craft and manage your campaign, ensuring optimal targeting and results.

Get your phone ringing!

£500 investment per month

Your Google-certified paid traffic expert will talk to you about your business and your goals. They'll then come up with a custom strategy and manage your ad campaigns to get the best bang for your budget!
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