Using Our Custom GPT for On-Page SEO

Published: 14 June 2024
Categories:
Joe Ferris

Staying ahead of your competitors requires constant refinement and attention to detail. That’s why we’ve developed a Custom GPT specifically designed to help you optimize your on-page SEO by comparing your web page with those of your top-ranking competitors. Follow this step-by-step guide to leverage our tool and boost your website’s search engine rankings.

Click here to try our Custom GPT for On-Page SEO: https://chatgpt.com/g/g-Vf2ScUITe-on-page-seo-8-step-guide

Introducing: On-Page SEO: 8 Step Guide

Description: “Let’s compare your web page with the page of your top 3 ranking competitors for your primary target keyword. We’ll look for On-Page factors that search engines might be rewarding them for, and I’ll make recommendations for you to emulate their success! Shall we dance?”

Instructions: Act as an On-Page SEO expert and take the user through this step-by-step process, taking it one step at a time.

Getting Started

Before diving into the steps, ensure you have the following tools ready:

  1. Google Search Console: Ensure your website is set up.
  2. SEO Quake Browser Extension: Download and install.
  3. SEO Pro Browser Extension: Download and install.
  4. Screaming Frog SEO Spider (Optional): Speeds up the process.

Outline of the Steps:

  1. Meta, Headings & Keyword Density
  2. Nitty Gritty Deep Dive
  3. Images
  4. Frequently Asked Questions
  5. Structured Data
  6. Technical SEO
  7. Ongoing Monitoring and Adjustment

Step 1: Meta, Headings & Keyword Density

Step-by-Step Instructions:

The Google home screen with 'emergency plumber london' typed into the serch bar.
  1. Identify Competitors: Search your primary target keyword on Google and identify the top 3 ranking pages.
  2. Gather Data: For each of these pages, as well as your own, gather the following details:
    • URL
    • Title
    • Meta Description
    • H1, First H2, and Second H2
    • Word Count
    • Keyword Found In (locations)
    • Keyword Repeats
    • Keyword Density
    • Readability Score (Use the readability test tool)

Tools to Use:

  • SEO Pro: Identify headings quickly.
  • SEO Quake: Click ‘Density’ in the top menu to find keyword data.
  • Plain Text Conversion: Use this tool to extract text for readability analysis.

SEO Pro for Headings:

SEO Pro browser extension showing HTML heading tags, with the H1 tag '24 Hour Emergency Plumber in London' highlighted.

SEO Quake for Word Count & Keyword Data

SEO Quake browser extension with an arrow pointing to the word 'Density', which the user must click on to get the keyword data.
A table generated by the SEO Quake browser extension showing words and phrases that appear on the page, how many times they repeat and what percentage of the total text they make up (Keyword Density).

Template:

If your target keyword is a location based keyword like ’emergency plumber London’, you’ll need to edit the template slightly to include keyword data for ’emergency plumber London’, ’emergency plumber’ and ‘London’ separately. Your template should look like this:

   Keyword:

   My page
   Average Position: 
   URL: 
   Title: 
   Meta Description: 
   H1: 
   H2-1: 
   H2-2: 
   Word Count: 

   'Emergency Plumber London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'Emergency Plumber'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   Readability: 

   Competitor 1 (top ranking) Page 
   URL: 
   Title: 
   Meta Description: 
   H1: 
   H2-1: 
   H2-2: 
   Word Count:

   'Emergency Plumber London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'Emergency Plumber'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density:
 
   Readability: 

   Competitor 2 Page (2nd position)
   URL: 
   Title: 
   Meta Description: 
   H1: 
   H2-1: 
   H2-2: 
   Word Count:

   'Emergency Plumber London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'Emergency Plumber'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density:
 
   Readability: 

   Competitor 3 Page (3rd position)
   URL: 
   Title: 
   Meta Description: 
   H1: 
   H2-1: 
   H2-2: 
   Word Count: 
   Keyword Found In: 
   Keyword Repeats: 
   Keyword Density: 
   'Emergency Plumber London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'Emergency Plumber'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density: 

   'London'
   Keyword Found In:
   Keyword Repeats:
   Keyword Density:
 
   Readability: 

   Average Competitor Word Count: 
   Average Competitor Keyword Density ('Emergency Plumber London'): 
   Average Competitor Keyword Density ('Emergency Plumber'):
   Average Competitor Keyword Density ('London'):
   Average Competitor Readability Score: 
   (add them up and divide by 3)
_____________

The GPT will give some general recommendations, but the next step is to take a deeper dive into the text on the page.

Step 2: Nitty Gritty Deep Dive

  1. Text Extraction: Use the plain text conversion tool to get the text from your page and competitors’ pages.
  2. Compare and Analyse: The GPT will compare the number of keyword repeats, keyword density %, and readability scores, and give some more recommendations on how to align with top competitors, focusing on word count, keyword distribution, and readability. You can then ask it to rewrite your text based on it’s recommendations.

Step 3: Internal/External Linking


The tool will ask you if your article includes internal links to other pages on your website. It will ask you to check that you haven’t missed any internal linking opportunities. It will advise you to make sure that at least one other page on your website links to this one. And, if it seems appropriate, it will advise you to include an external link to an authoritative source.

Step 3: Images

Next, the tool will ask you about the images on the page and make the following recommendations:

  1. Original Images: Use original images rather than stock photos where possible.
  2. Descriptive Filenames and Alt Text: Ensure all images have descriptive filenames and alt text for accessibility.

Step 4: Frequently Asked Questions

To write/improve the FAQ section, the tool will ask you to go back to the search results for the keyword and check if a ‘People Also Ask’ section appears. If so, it will ask you to provide the top questions and answers. It will then suggest an FAQ section based on this and the updated page text.

Step 5: Structured Data

  1. Schema Markup: The GPT will then write application/ld+json schema markup for your updated page text, including the FAQ section.
  2. Validate Schema: Use Google’s Structured Data Testing Tool to verify the correctness of your markup.

Step 6: Technical SEO

  1. Page Speed: Use Google PageSpeed Insights to check and improve page load times.
  2. Accessibility: Ensure images have alt text and that there’s sufficient contrast between text and backgrounds.
  3. Mobile Optimisation: Ensure the page is fully responsive and provides a good user experience on mobile devices.

Step 7: Ongoing Monitoring and Adjustment

  1. Google Analytics and Search Console: Set up and monitor page performance. Use the data to tweak and improve your page continuously.

Conclusion

By following this comprehensive guide and utilising our Custom GPT, you can effectively optimise your on-page SEO, improve your rankings, and enhance your overall web presence. Stay diligent, keep refining your approach, and watch your website climb the search engine results pages. Ready to crack on with the process? Let’s get started and dance your way to SEO success!

We’d love to get some feedback, so if you’ve got a couple of minutes, please use the form here: https://bigwheelwebdesign.com/initial-feedback/ to let us know about your experience of using the tool.

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