When someone uses a search engine like Google, the top 3 results usually get more than half of all the clicks. That's why SEO is so important, for websites to make sure that they show up on the first page of results for the search terms people are using to look for a business like theirs.
High-quality content is one of the main things that can help, but it's also useful to have links from other websites pointing to yours. These are called backlinks and they are like votes for your website - the more links from other quality websites pointing to yours, the higher chance you have of showing up on the first page of Google. Guest Post Link Outreach can help websites get more backlinks and boost their rankings so they get more visitors and turn those visitors into customers.